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Christmas is one of the most important and eagerly anticipated holidays in Germany. For sellers on Amazon, it is a key period that can bring a significant boost in sales. Here are a few tips on how to best prepare your offer for this special time.

Julia, a novice entrepreneur with no e‑commerce experience, approached the marketing agency with the hope of identifying products that could become bestsellers. Thanks to a partnership focused on selling ecological textiles through Amazon’s platform, she managed to achieve success in a short time – one of her products became a bestseller, enabling further expansion into European markets.

German Unity Day (Tag der Deutschen Einheit), celebrated on October 3^rd, is one of the most important national holidays in Germany, commemorating the reunification of the country. For Amazon sellers, it is an excellent opportunity to increase the visibility of their products and attract customers.

Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimisation, burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.

Registering a brand on Amazon opens access to a wide range of free presentation tools that can significantly increase the visibility and attractiveness of products. These tools include the Amazon Store, Brand Story, A+ Content, and video ads.

After you set up your main marketplace (aka source marketplace), created all offers, uploaded professional images and added keywords, surely you are thinking about the possibility of expanding your customer channels to other marketplaces – target marketplaces. Currently, Amazon, through the Amazon Global Selling Tool, allows sellers to list and sell their products in 7 European countries, North and South America, Asia and the Middle East.

If you ever “need to hide a body,” put it on the second page of Amazon search results. This saying makes you smile, but it’s true.

“Think like a customer” is the message that usually accompanies me when creating content on Amazon. Paul Gillin, public speaker, author of numerous books and marketing strategist specializing in social media, points out that content aimed at potential customers should be tailored to their needs and ideas. So when you’re describing your products or talking about your brand, it’s a good idea to switch roles for a moment and put yourself in the customer’s shoes.