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Welcome to the Plaso blog! Here you will find the latest posts about selling on Amazon, including tips, strategies, and updates. Our articles will help you increase product visibility, improve sales performance, and achieve success on this global platform. Join us and learn from our experts.

Tag der Deutschen Einheit: How to optimize sales on Amazon on German Unity Day?

German Unity Day (Tag der Deutschen Einheit), celebrated on October 3^rd, is one of the most important national holidays in Germany, commemorating the reunification of the country. For Amazon sellers, it is an excellent opportunity to increase the visibility of their products and attract customers.

Ad budget optimization on Amazon — Optimizing your ad budget in Amazon PPC campaigns is key to successful sales. Implementing the right strategies allows you to maximize your budget and achieve better results.

How to effectively optimise your advertising budget in Amazon PPC Campaigns?

Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimisation, burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.

Costs and Fees for Selling on Amazon — Learn about the key costs and fees associated with selling on Amazon, including monthly subscriptions, sales commissions, FBA fees, advertising costs, and other legal and tax expenses.

A distinctive brand

Registering a brand on Amazon opens access to a wide range of free presentation tools that can significantly increase the visibility and attractiveness of products. These tools include the Amazon Store, Brand Story, A+ Content, and video ads.

Expansion to other Amazon marketplaces

After you set up your main marketplace (aka source marketplace), created all offers, uploaded professional images and added keywords, surely you are thinking about the possibility of expanding your customer channels to other marketplaces – target marketplaces. Currently, Amazon, through the Amazon Global Selling Tool, allows sellers to list and sell their products in 7 European countries, North and South America, Asia and the Middle East.

Optimization and Advertising on Amazon — Learn how to optimize and effectively advertise your products on Amazon. Use strategies like targeted ads, promotions, and high-quality content to maximize the visibility and sales of your products.

Effective advertising

If you ever “need to hide a body,” put it on the second page of Amazon search results. This saying makes you smile, but it’s true.

Creating Product Descriptions on Amazon — Learn how to create effective product descriptions on Amazon. Use keywords, engaging titles, and detailed content to maximize visibility and sales of your products.

Interesting SEO descriptions or content creation

“Think like a customer” is the message that usually accompanies me when creating content on Amazon. Paul Gillin, public speaker, author of numerous books and marketing strategist specializing in social media, points out that content aimed at potential customers should be tailored to their needs and ideas. So when you’re describing your products or talking about your brand, it’s a good idea to switch roles for a moment and put yourself in the customer’s shoes.