New Year’s Eve in Germany is a time filled with happiness, fun, and shopping sprees. It is a great opportunity for Amazon sellers to increase the visibility of their products and attract new customers. Here are a few tips that will help you take full advantage of this period for your business.
Invest in ads
New Year’s Eve preparations include shopping for parties, special occasion clothing, decorations, and alcoholic beverages. It is worth increasing the budget for advertising campaigns on Amazon during the period leading up to the end of the year. Sponsored ads can help reach customers planning New Year’s Eve celebrations.
Thematic keywords
Adding keywords related to New Year’s Eve, such as “Silvester Dekoration”, “Partyartikel”, or “Neujahrsvorsätze”, may improve product positioning. Optimizing listings for these terms increases the chances of appearing in search results for customers looking for New Year’s Eve offers.
Creating promotions
Setting up special offers and discounts on products related to New Year’s Eve may help entice potential customers. Discounts on party accessories, gift sets, or cosmetic products perfect for an evening out — all these promotions encourage and persuade consumers to make a purchase.
Introducing new products
Consider adding new, themed products to your assortment. They can be champagne toast sets, elegant party outfits, or home decorations. Make sure the new products are visible and appealing to customers preparing for New Year’s Eve.
