Welcome to the Plaso blog! Here you will find the latest posts about selling on Amazon, including tips, strategies, and updates. Our articles will help you increase product visibility, improve sales performance, and achieve success on this global platform. Join us and learn from our experts.
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Amazon KDP – the easiest way to publish your own book and reach millions of readers
Amazon Kindle Direct Publishing (KDP) is a platform that allows authors to publish their books independently – both in print and digital format – without middlemen or long publishing processes. With KDP, anyone can easily make their book available to millions of readers worldwide.
Polish Success Abroad
The “Active Podcasts” interview series is a project carried out as part of the Polonia Senate 2025. In the first season, “Polish Success Abroad”, listeners discover the stories of Poles living around the world who decided to start their own businesses in the countries they now call home.
Prime Day 2025 – Your time to shine on Amazon
Prime Day 2025 is fast approaching, bringing with it an amazing opportunity that spells profit for all active Amazon sellers, especially on the German market. This event is one of the most profitable in the world of e‑commerce, as it attracts millions of consumers every year in search of great deals.
What training is essential before starting work on Amazon?
Starting a business on Amazon requires more than just setting up a seller account—it demands solid knowledge of how this ecosystem operates. Proper preparation significantly impacts success and sales efficiency. That’s why investing in specialized training is essential to comprehensively prepare for selling on Amazon.
Women’s Day in Germany: Important tips for Amazon sellers
Women’s Day, celebrated on the 8th of March, is an exceptional holiday in Germany that is constantly rising in popularity. For Amazon sellers it is a perfect opportunity to boost their brand’s visibility, optimize their ad campaigns and attract new customers. Here are a few strategies that may help maximise your earnings during this period.
Automating advertising campaigns on Amazon: How to increase sales with modern tools?
Running advertising campaigns on Amazon is a real challenge, especially when you want to optimize your spending and achieve high efficiency at the same time. Did you know that there is a tool that will automatically optimize your advertising campaigns? We present a program that supports sellers in managing their ads on Amazon. Learn how it works and discover how to increase the effectiveness of your promotional activities.
New Year’s Eve in Germany: An opportunity for Amazon sellers
New Year’s Eve in Germany is a time filled with happiness, fun, and shopping sprees. It is a great opportunity for Amazon sellers to increase the visibility of their products and attract new customers. Here are a few tips that will help you take full advantage of this period for your business.
Christmas in Germany: How to prepare for the holiday season on Amazon?
Christmas is one of the most important and eagerly anticipated holidays in Germany. For sellers on Amazon, it is a key period that can bring a significant boost in sales. Here are a few tips on how to best prepare your offer for this special time.
From an idea to a global success. What are the first steps?
Julia, a novice entrepreneur with no e‑commerce experience, approached the marketing agency with the hope of identifying products that could become bestsellers. Thanks to a partnership focused on selling ecological textiles through Amazon’s platform, she managed to achieve success in a short time – one of her products became a bestseller, enabling further expansion into European markets.
Tag der Deutschen Einheit: How to optimize sales on Amazon on German Unity Day?
German Unity Day (Tag der Deutschen Einheit), celebrated on October 3rd, is one of the most important national holidays in Germany, commemorating the reunification of the country. For Amazon sellers, it is an excellent opportunity to increase the visibility of their products and attract customers.
How to effectively optimise your advertising budget in Amazon PPC Campaigns?
Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimisation, burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.
How to effectively optimise your advertising budget in Amazon PPC Campaigns?
Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimization burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.