PLASO PLACEMENT SOLUTIONS

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Welcome to the Plaso blog! Here you will find the latest posts about selling on Amazon, including tips, strategies, and updates. Our articles will help you increase product visibility, improve sales performance, and achieve success on this global platform. Join us and learn from our experts.

Woman at desk with Kindle and laptop preparing to publish her book via Amazon KDP
Publishing your book via Amazon KDP – an easy way to reach readers worldwide.

Amazon KDP – the easiest way to publish your own book and reach millions of readers

Amazon Kindle Direct Publishing (KDP) is a platform that allows authors to publish their books independently – both in print and digital format – without middlemen or long publishing processes. With KDP, anyone can easily make their book available to millions of readers worldwide.

Interview with Sylwią Fighas from the series “Active Podcasts – Polish Success Abroad”
Interview from the series “Active Podcasts – Polish Success Abroad”.

Polish Success Abroad

The “Active Podcasts” interview series is a project carried out as part of the Polonia Senate 2025. In the first season, “Polish Success Abroad”, listeners discover the stories of Poles living around the world who decided to start their own businesses in the countries they now call home.

Prime Day 2025 on German Amazon
Get ready for Prime Day 2025 and increase your sales on Amazon in Germany. Find out how to create effective promotions, optimise listings and ads, and how to take care of your inventory in order to make full use of the sales potential this event offers and to distinguish your brand from the competition.

Prime Day 2025 – Your time to shine on Amazon

Prime Day 2025 is fast approaching, bringing with it an amazing opportunity that spells profit for all active Amazon sellers, especially on the German market. This event is one of the most profitable in the world of e‑commerce, as it attracts millions of consumers every year in search of great deals.

Essential Amazon training
Start selling successfully on Amazon with professional training courses. Gain practical knowledge of the platform's algorithms, avoid common beginner's mistakes and learn effective account management - use Plaso training and increase your chances of success in online sales.

What training is essential before starting work on Amazon?

Starting a business on Amazon requires more than just setting up a seller account—it demands solid knowledge of how this ecosystem operates. Proper preparation significantly impacts success and sales efficiency. That’s why investing in specialized training is essential to comprehensively prepare for selling on Amazon.

Women's Day on German Amazon
Discover how to effectively increase sales on Amazon for Women's Day in Germany. Learn strategies for optimizing your ads, using the right keywords and creating compelling promotions that will help you highlight your listing and attract more customers.

Women’s Day in Germany: Important tips for Amazon sellers

Women’s Day, celebrated on the 8th of March, is an exceptional holiday in Germany that is constantly rising in popularity. For Amazon sellers it is a perfect opportunity to boost their brand’s visibility, optimize their ad campaigns and attract new customers. Here are a few strategies that may help maximise your earnings during this period.

Automating advertising campaigns on Amazon
Learn how a modern ad optimization tool reduces costs and improves the effectiveness of your marketing efforts. Find out how you can achieve better results.

Automating advertising campaigns on Amazon: How to increase sales with modern tools?

Running advertising campaigns on Amazon is a real challenge, especially when you want to optimize your spending and achieve high efficiency at the same time. Did you know that there is a tool that will automatically optimize your advertising campaigns? We present a program that supports sellers in managing their ads on Amazon. Learn how it works and discover how to increase the effectiveness of your promotional activities.

New Year's Eve on German Amazon
Discover how you can increase your sales opportunities for New Year's Eve by investing in ads, using thematic keywords, or creating promotions on Amazon.

New Year’s Eve in Germany: An opportunity for Amazon sellers

New Year’s Eve in Germany is a time filled with happiness, fun, and shopping sprees. It is a great opportunity for Amazon sellers to increase the visibility of their products and attract new customers. Here are a few tips that will help you take full advantage of this period for your business.

Christmas on German Amazon
Discover how to effectively prepare your Amazon listing for the Christmas season in Germany to increase sales through ad optimization, relevant keywords and themed promotions.

Christmas in Germany: How to prepare for the holiday season on Amazon?

Christmas is one of the most important and eagerly anticipated holidays in Germany. For sellers on Amazon, it is a key period that can bring a significant boost in sales. Here are a few tips on how to best prepare your offer for this special time.

The first steps to achieving global success
Learn the story of Julia, who, thanks to cooperation with e-commerce agency PLASO, quickly achieved success on Amazon's European marketplaces, and one of her products became a bestseller.

From an idea to a global success. What are the first steps?

Julia, a novice entrepreneur with no e‑commerce experience, approached the marketing agency with the hope of identifying products that could become bestsellers. Thanks to a partnership focused on selling ecological textiles through Amazon’s platform, she managed to achieve success in a short time – one of her products became a bestseller, enabling further expansion into European markets.

How to optimize sales on Amazon on German Unity Day?
Learn how to optimize sales and increase the visibility of your products on German Unity Day – one of the most important national holidays commemorating the country's reunification.

Tag der Deutschen Einheit: How to optimize sales on Amazon on German Unity Day?

German Unity Day (Tag der Deutschen Einheit), celebrated on October 3rd, is one of the most important national holidays in Germany, commemorating the reunification of the country. For Amazon sellers, it is an excellent opportunity to increase the visibility of their products and attract customers.

Ad budget optimization on Amazon
Optimizing your ad budget in Amazon PPC campaigns is key to successful sales. Implementing the right strategies allows you to maximize your budget and achieve better results.

How to effectively optimise your advertising budget in Amazon PPC Campaigns?

Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimisation, burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.

Ad budget optimization on Amazon
Optimizing your ad budget in Amazon PPC campaigns is key to successful sales. Implementing the right strategies allows you to maximize your budget and achieve better results.

How to effectively optimise your advertising budget in Amazon PPC Campaigns?

Amazon PPC Campaigns (pay‐per‐click) are an incredibly effective tool that helps sellers increase the visibility of their products and boost their sales. However, it is important to remember that without proper budget optimization burning through one’s money is inevitable and will, unfortunately, lead to undesirable consequences. Proper budget management requires meticulous expense planning, as well as continuous monitoring of campaign performance and adjusting strategies on the go. So, how can a person wisely manage their budget to ensure their campaigns are both visible and, most importantly, profitable? Here are some tried‐and‐true tips to help you harness the full potential of Amazon PPC Campaigns.

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Sylwia Figahs - Plaso Placement Solutions

Dr. Sylwia Figahs

PLASO PLACEMENT SOLUTIONS

Call: +48 793 366 862
or send a message: sylwia.figahs@plaso-agentur.de

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