Advantages of the Plaso program:
- Optimal use of budget: Constant monitoring of campaign performance enables efficient management of ad spend.
- Accurate ad analysis: All campaigns are closely reviewed and optimized to continuously increase advertising revenue. Thanks to the reliable analysis of advertising performance, the funds from the client’s budget are invested in the campaigns that lead to the highest revenues.
- Process optimization: Plaso’s developers continuously improve the optimization tool based on their long‐term experience in managing hundreds of advertising campaigns in order to respond to the dynamically changing market situation and changes introduced by Amazon.