Registering a brand on Amazon opens access to a wide range of free presentation tools that can significantly increase the visibility and attractiveness of products. These tools include the Amazon Store, Brand Story, A+ Content, and video ads.
Amazon values sellers who have their own registered trademarks and work on their image. Only registered brands have access to a wide range of free presentation tools on Amazon’s platforms. This includes:
Web shop
Amazon offers the possibility to create an integrated online shop. The shop on the Amazon platform is called Storefront. This is where you present your brand, your company vision and your products. Many sellers don’t even have a traditional online store and only use Amazon Storefront.
Brand Description or Your Brand Story
Is a content area on the product page where you can tell your story and highlight the unique features of your products.
Additional Content
This is extended content that describes and introduces your product.
Promo Videos
Only protected brands have the ability to add promotional videos to their listings.
Registering your company name and logo with the EUIPO Patent Office for 10 years costs around €850. It’s worth the investment if you plan to sell on Amazon long‐term.
