Christmas is one of the most important and eagerly anticipated holidays in Germany. For sellers on Amazon, it is a key period that can bring a significant boost in sales. Here are a few tips on how to best prepare your offer for this special time.
A time to invest more in ads
The holiday season in Germany starts as early as November and lasts until the end of December. During this period, investing more in advertising campaigns should prove well worth your effort. Increasing the budget for sponsored ads might help your brand distinguish itself amongst others in this crowded market. By promoting your holiday offers using the PPC ads and display campaigns, your brand will reach a wider audience of potential customers looking for gifts.
Optimizing your keywords
Adding holiday appropriate keywords related to Christmas, such as “Weihnachtsschmuck” (Christmas decorations), “Wintermode” (winter fashion), or “Festliche Dekoration” (holiday decorations), can significantly improve product visibility in search results. Using such phrases in product titles, descriptions, and tags helps attract the attention of customers looking for holiday inspiration.
Creating themed promotions
It is worth creating special promotions and offers, such as “holiday discounts”, “last‐minute deals” or “gift of the day”. This will attract the attention of customers looking for shopping opportunities. Introducing holiday sets or gift packages can also enhance the appeal of the offer.
Adding themed products
Adding Christmas‐related products to the assortment, such as Christmas tree ornaments, holiday candles, or personalized gifts, can attract customers looking for the perfect presents. It is also important to ensure that the aesthetics of the listings reflect the festive mood.
