PLASO will help you succeed in the Amazon
Phase 1 Preparation
Merchant Panel
- Starting a Merchant account
- Adding bank and company data
- Addition of a notice of withdrawal and general business conditions
- Checking the Privacy Policy and matching the tax group
Product
- Brand registration on Amazon
- Designing packaging according to Amazon guidelines
- Buying EAN Codes
- Analysis of competitors' offers and calculation of prices
- Photo shooting according to Amazon guidelines
Phase 2 Preparation of the offer
- Creating title, bullet points and product description
- Keyword research
- SEO optimization of the texts
- Categorizing products
- Additional content: Preparing graphics and description
- Describing a Story of the brand
Phase 3 Amazon Fulfillment, i.e. shipping to Amazon
- Creation of delivery plans
- Labelling
- Control of the inventory
- Cost optimization
- Returns processing
Phase 4 Advertising: SEA
- Manual and automatic campaigns
- Search Ads
- Daily offers
- Coupons and discounts
Phase 5 Creation of a store on Amazon
- Building product categories
- Building the Web shop on Amazon
- Affiliate Marketing
Phase 6 Daily post-sales tasks
- Providing fast and professional customer service
- Updating and expanding advertising campaigns
- Checking listings and reviews
- Monitoring inventory
- Encouraging customers to review and rate
Phase 7 Expansion
- Activating new marketplaces, like Amazon Italy, Spain, France, Netherlands, The United Kingdom
- Reviewing Amazon Launchpad requirements
- Activation of pan-European sales programme
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