PLASO PLACEMENT SOLUTIONS

PLASO will help you succeed in the Amazon

Check the key steps that will help you optimize your offer, improve product visibility, and increase sales. Our tips cover everything from brand registration to advanced marketing strategies. Ready to fully leverage Amazon’s potential?

Eight Steps to Success

Our checklist outlines the key steps to help you optimize your offer, improve product visibility, and increase sales on Amazon.

Step 1

Preparation

Merchant Panel

Starting a Merchant account
Adding bank and company data
Addition of a notice of withdrawal and general business conditions
Checking the Privacy Policy and matching the tax group

Product

Brand registration on Amazon
Designing packaging according to Amazon guidelines
Buying EAN Codes
Analysis of competitors’ offers and calculation of prices
Photo shooting according to Amazon guidelines

Step 2

Preparation of the offer

Creating title, bullet points and product description
Keyword research
SEO optimization of the texts
Categorizing products
Additional content: Preparing graphics and description
Describing a Story of the brand

Preparing an offer on Amazon — Preparing product titles and descriptions, keyword analysis, SEO text optimization, product categorization, A+ Content creation, and preparing the Brand Story.

Step 3

Amazon Fulfillment, i.e. shipping to Amazon

Creation of delivery plans
Labelling
Control of the inventory
Cost optimization
Returns processing

Order fulfillment by Amazon — Planning shipments, labeling products, inventory control, cost optimization, and returns processing.

Step 4

Advertising: SEA

Manual and automatic campaigns
Search Ads
Daily offers
Coupons and discounts

Amazon SEA Advertising Campaigns — Manual and automatic advertising campaigns, search ads, special offers, and coupons and promotions.

Step 5

Creation of a store on Amazon

Building product categories
Building the Web shop on Amazon
Affiliate Marketing

Creating an Amazon Store — Creating product categories, designing and creating an Amazon Webshop, affiliate marketing.

Step 6

Daily post‐sales tasks

Providing fast and professional customer service
Updating and expanding advertising campaigns
Checking listings and reviews
Monitoring inventory
Encouraging customers to review and rate

Daily tasks after starting sales — Providing quick and professional customer service, optimizing ad campaigns, checking offer activity, monitoring customer reviews and inventory levels, encouraging customer reviews and ratings.

Step 7

Expansion

Activating new marketplaces, like Amazon Italy, Spain, France, Netherlands, The United Kingdom
Reviewing Amazon Launchpad requirements
Activation of pan‐European sales programme

Expanding sales to new Amazon markets — Activating new markets such as Amazon Italy, Spain, France, and the Netherlands. Checking Amazon Starter Pack requirements and activating the pan-European sales program.