Welcome to the Plaso blog! Here you will find the latest posts about selling on Amazon, including tips, strategies, and updates. Our articles will help you increase product visibility, improve sales performance, and achieve success on this global platform. Join us and learn from our experts.
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A distinctive brand
Registering a brand on Amazon opens access to a wide range of free presentation tools that can significantly increase the visibility and attractiveness of products. These tools include the Amazon Store, Brand Story, A+ Content, and video ads.
Expansion to other Amazon marketplaces
After you set up your main marketplace (aka source marketplace), created all offers, uploaded professional images and added keywords, surely you are thinking about the possibility of expanding your customer channels to other marketplaces – target marketplaces. Currently, Amazon, through the Amazon Global Selling Tool, allows sellers to list and sell their products in 7 European countries, North and South America, Asia and the Middle East.
Effective advertising
If you ever “need to hide a body,” put it on the second page of Amazon search results. This saying makes you smile, but it’s true.
Interesting SEO descriptions or content creation
“Think like a customer” is the message that usually accompanies me when creating content on Amazon. Paul Gillin, public speaker, author of numerous books and marketing strategist specializing in social media, points out that content aimed at potential customers should be tailored to their needs and ideas. So when you’re describing your products or talking about your brand, it’s a good idea to switch roles for a moment and put yourself in the customer’s shoes.
