With Amazon Pan‐European, goods can only be shipped to one Amazon warehouse. It is a good solution for companies that want to sell their products on other European markets (France, Italy, Great Britain, Spain, Germany). The seller sends his products to one warehouse, and Amazon distributes them further. Articles are delivered by Amazon to other warehouses, thanks to which the customer receives the goods faster, and the seller does not have to worry about logistics and the cost of delivering the goods to all warehouses.