Account health check:

With an account health check, you can check certain key figures of the Amazon account weekly. This method includes the inventory, which consists of products sold through FBA/FBM. It allows us to look at which products are active or inactive and the cause of their inactiveness. One can check which products are in stock and which are not. Furthermore, the weekly check of the sales volume ensures the account selling is active and prevents loss of money. In the case of drastic increases and decreases in sales, we naturally want to know the reason behind it. Next up are the account’s campaigns. Here, the ACOS is examined primarily. It is a good indicator of the success of the advertising campaigns. Of course, it is only one of several key figures in the campaign manager but it is enough for a small insight and you can estimate whether adjustments should be done or not. You can apply minor changes directly during the Account Health Check, but creating new campaigns is treated separately. Finally, we come to the shipping services and customer satisfaction. For shipping services, the late delivery rate, pre‐fulfilment cancellation rate, and valid tracking number rate are checked. These are important indicators for Amazon and also affect the profit of the Buy Box. Customer Satisfaction covers reviews and buyer feedback. These show how well the product performs with the customer and the feedback is used to further develop the products and/or the product page.