SPA

Sponsored Product Ads (SPA) are sponsored product advertisements that appear on search results pages or product pages on Amazon. These ads are labeled as “sponsored” and can be targeted based on specific keywords or product categories. The goal of Sponsored Product Ads is to promote individual products in response to user queries, increasing their visibility and chances of being sold. This type of advertising allows sellers to reach customers who are actively searching for similar products or are interested in a specific category.