Negative Keywords

“Negative Keywords Phrase” prevents your ad from being displayed in search queries if the selected group of words occurs in the specified order. Additional keywords can appear beforehand or after as well as common spelling mistakes or plural forms. When it comes to “Negative Keywords Exact” the search term must match the chosen keywords perfectly for the ad to be not displayed. Plural and common spelling mistakes are also considered. However, the ad is still visible as soon as additional terms outside the group of words are entered before or after.