CTR

The abbreviation CTR stands for click‐through rate and means the ratio of clicks on the advertisement to the total number of advertisements displayed. The parameter can be helpful to estimate the effectiveness of the advertising / keywords. Which advertising / keywords have a good effect and where there is still a need for action. CTR is given in % and the click rate must always be assessed individually, depending on the advertising campaign.

Dr. Sylwia Figahs

PLASO PLACEMENT SOLUTIONS

Call: +49 178 142 99 55
or send a message: sylwia.figahs@plaso-agentur.de

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