A+ content:

A+ Content is a tool offered by Amazon that allows sellers to enhance their product listings with additional visual and textual content to improve product presentation. With A+ Content, sellers can add detailed descriptions, images, graphics, comparison tables, and other elements to their product pages, helping to showcase product features more effectively. The goal of A+ Content is to make listings more attractive, improve conversion rates and sales, and increase customer engagement. A+ Content is available only to sellers with a Professional account and a registered brand – it is especially useful for premium products or those requiring additional explanation of their features and benefits.