We assess your Amazon presence end to end: listing and A+ quality, advertising, promotions, FBA logistics, and overall account health. You’ll receive a report with priorities for 7/30/90 days and clear implementation recommendations.
What’s included in the audit?
- Catalog & offer structure: assortment completeness, merging variants into “families,” impact on visibility and AOV (cross‐sell, bundling).
- Amazon SEO listing: titles (length, information order, keywords), bullet points, backend keywords, language consistency DE/EN/PL—with optimization examples.
- Media & premium content: images, video, A+ Content, Brand Story, Storefront (gaps, language fixes, category layout, comparison tables).
- Reviews & reputation: review analysis, Voice of the Customer, review‐acquisition strategy (Review Request, optionally Amazon Vine) and risk assessment.
- Amazon Ads: assessment of SP/SB/SD structures, negatives, bids and budgets; insights from past performance and an optimization plan (ACOS/TACOS, Top of Search).
- Promotions & coupons: recommendations for discounts, coupons and special deals (Lightning Deals, Deal of the Day) and their impact on visibility.
- Logistics & sales: FBA/FBM model, costs, FBA’s impact on ranking, inventory planning (seasonality).
- Compliance & account settings: VAT/LUCID, GPSR, automated invoicing, shipping countries, policies for sellable/non‐sellable products.
- Account Health & alerts: monitoring account health metrics, inactive products, Amazon notifications and response procedures.
- 90‐day action plan: implementation roadmap (account setup, content optimization, ads & promotions, logistics, catalog growth, reviews).